Content management system
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What is a Content Management System (CMS) ?
A content management system (CMS) is an application that is used to manage content, allowing multiple contributors to create, edit and publish. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates like a website.
Common features of a CMS :
Content creation, allows users to easily create and format content.
- Content storage, stores content in one place, in a consistent fashion.
- Workflows, assigns permissions for managing content based on roles such as authors, editors and admins.
- Publishing, organizes and pushes content live.
Benefits of a content management system!
One major advantage of a CMS is its collaborative nature. Multiple users can log on and contribute, schedule or manage content to be published. Because the interface is usually browser-based, a CMS can be accessed from anywhere by any number of users.
The second major advantage of a CMS is that it allows non-technical people who don’t know programming languages to easily create and manage their own web content. The drag-and-drop editors of a typical content management platform allows users to enter text and upload images without needing to know any HTML or CSS (programming languages).
When a company uses a CMS to publish its web pages, it reduces its reliance on front-end developers to make changes to the website, making it quicker and easier to publish new web pages.
What technology is it built on?
Most CMS platforms use custom templates and integrate with your existing marketing systems. This requires work from a developer or implementation agency and not all developers and agencies can work with every CMS. Therefore it’s important to pick software that your developers have the know how to work with. Common programming languages for platforms are a php CMS, .NET CMS or server-side Java(script) CMS.
What business operations does the CMS need to support?
After price, the next major consideration is which business operations the CMS will need to support. Does your company need to publish hundreds of new videos a day? Change prices on thousands of products per day? Host images for blog posts?
Publishing a lot of changes and authoring new content can be a lot of work to manage with your team members. Consider using a (free) Content Management Platform to make managing and collaborating on content easier.